Employees Need to Get Informed About Your Business
Most of your employees and many of your managers have no idea what the game is that your company is playing. Stephen Covey once wrote that if organizations were a soccer team, only 4 out of 11 players would know which goal to shoot on. Employees are uninformed on strategies, goals, and never get to see the big picture. Many times, they don’t even know what the score is.
Add that to research from MIT and the London Business School that states 66% of senior managers do not know the top three priorities of their company. One more jewel of concern; when it comes to relying on teams in other departments or business units, less than 10% of senior managers trust their colleagues to deliver all the time.
66% of senior managers do not know the top three priorities of their company - MIT and London Business School
It is Expensive When Employees are not Engaged
Based on a Gallup poll from last year, 50% of employees do not strongly agree they know what’s expected of them. As recently as May of 2016, 50.9% were “not engaged” and 16.4% were “actively disengaged.” That’s a lot of minds, connections, and ideas sitting on the sidelines. Paying a W-2 mind with benefits is a terrible thing to waste.
50% of employees do not strongly agree they know what's expected of them.” — Gallup
These unengaged employees lack company context, how they contribute to the company's results, and a clear understanding of expectations. When you are unaware, you lack a personal VP (value proposition) for the organization. If you aren't known for something in the company, you are likely disengaged and relegated to widget status. Even if they are unable to articulate it, employees can feel their hopelessness. Why invest their emotions, connections, and ideas? Conversely, if you know the Growth Engine (dynamic business model), know your colleagues do too, and know your expectations, you settle into an area of relevant contributions. Voila! You are now part of something bigger than formal job description.
If you aren't known for something in the company, you are likely disengaged and relegated to widget status.
Growth Engine management Unifies the Company
Your Growth Engine is the combinatorial impact of the components of your business that serve your organization’s strategic direction. It is not a lifeless document sitting on the shelf, (hello business plan) but the very reason working together is motivating! Wait, you thought you showed up because you love selling? Great selling skills with a weak Growth Engine is brutal. An exceptional Growth Engine can succeed even if the sales team isn’t optimized. Let’s not let the tail wag the dog. Growth Engine understanding helps the entire company connect the operating dots and increase our valuation. A superior management approach is to focus on optimizing the Growth Engine components and the ideas that improve it.
Growth Engine understanding helps the entire company connect the operating dots and increase our valuation.
Your Growth Engine will Change
If a company doesn’t want to feel the terror of the D word (disrupted), they can start by reviewing their Growth Engine. Your old reliable business model definition is likely decaying even if the results are not informing you yet. You should also know Growth Engines change more often than before and one size does not fit all in an industry. Even established service industries such as accounting firms use different business models.
Since the emerging digital organism we call the market is morphing into things we have never seen, we must continuously adapt. Start thinking biology in a digitally transformed ecosystem. We tend to work through distinct departments in our company and underestimate the dynamics of what happens when two parts of our company inspire each other with attainable ideas; Miracles and Magic.
All Employees Should Think About managing and Improving the Growth Engine
Our hierarchical model assumes effectiveness (oh brother) and we hope for C-level super powers. However, we live in a fragmented world where genius can emerge anywhere and be shared immediately. Are we to fight crowd sourcing ideas in our own organization? Please no. Let’s unleash informed ideas to our collective benefit. Teach everyone about your company’s Growth Engine. Use internal communications to begin a campaign of heightened Growth Engine understanding. Thinking about our business is for everyone.
Use internal communications to begin a campaign of heightened Growth Engine understanding.
Growth Engine management Connects Employees to the Boardroom
HR consultants preach the value of accountability, building cross-functional teams, getting employee feedback, purpose, and rewards. Without a Growth Engine understanding, these terms struggle for relevance in regard to what the CEO discusses with the board every 90 days. The more we appreciate what’s on the CEO’s mind, the more of us can engage our best thinking to help our engine of growth.