How Market Leaders Get Stronger When a Bull Market Dies

We’re a little too into sports in this country, we gotta throttle back.  “We won!  We won!”  No, they won.  You watched.  - Jerry Seinfeld

Only select companies get to be market leading growth companies.  How do they get to be market leaders?  They self-select through the execution of their priorities.  Companies that rely on revisiting an old and original problem they once solved and lose the gift of curiosity miss the cheer of an adoring crowd. Ordinary companies provide jobs, nice offices, and maybe even field a softball team. These common companies fall into a category I use from the Peter Seller’s film, “Being There”.  They are just Being There. 

 Develop a strong Growth Engine

 

MARKET LEADERS GET THE PROFITS

Market leading companies are creating full-bore leaders from their ranks.  The leaders from these companies do not regard growth in a bullish economy as a personal accomplishment. Furthermore, their companies get stronger during a bear economy since a few straightforward principles allow further separation from competition:

Loving Your Employees

Amazing Your Customers

Executing Your Priorities

Owning a Simple Message

Experimenting and Innovating

MOMENTUM WORKS BOTH WAYS

Watch aimless companies hire outside leadership while their internal leaders struggle with mid-career crisis.  In just a few years (sometimes months), those migratory leaders will go to the next high-paying job and realize the mediocre company taught them to be, well…mediocre.  A few of the younger best and brightest employees (once full of hope and energy) are relegated to watch the slow melt of their once promising careers.  Worse, most of the younger best and brightest left long ago, having figured out they were dragging around an anvil.

The problems are hard to define when you have been recently hired or you are long-quilted into the company.  You’re in business, things seem to be happening, but there’s a silent ache of missing your moment. That wondrous moment of being involved in something bigger than next week’s paycheck.  Instead, when discussing your job, you look out the window like a modern Man of La Mancha.

CHANGE YOUR COMPANY’S TRAJECTORY AND YOUR LIFE

The good news is that change is constant in this lifetime. If you don’t believe me, you’ve never had a teenager with a driver’s license.  The only question one has to answer is, “what does change look like here?”  That answer has to come from the inside, within the individual, team, and company levels.  Like an aircraft carrier, you can even set a larger company on a new course in two or three years.  Along the way, you will educate all stakeholders that a new vision is ahead of your company and everyone gets to contribute.  It is remarkable that simply making your employees aware of where the company is going can influence daily behavior.   If you don’t have an inspiring direction, there’s always the softball team and free beer.

GOING DEEPER INTO HIGH IMPACT GROWTH AREAS

There are companies we admire who regularly shake up the category they compete in and win.  How do they accomplish this with such consistency and create such professional jealousy?  Over the next few weeks, I’ll be writing about some of the five-star growth areas.  Mentioned before in this article, I will list them again:

Loving Your Employees

Amazing Your Customers

Executing Your Priorities

Owning a Simple Message

Experimenting and Innovating

Your company may claim it is doing some of these well.  Unless you have an objective third party measuring these, how would you know?  BTW, if you think all third parties are objective, please Google:  Housing Bubble 2008. 

We see too companies fail to hit the mark in most of the aforementioned growth areas.  The result is unremarkable performance and presence.  Let's optimize our opportunity to work together to build something great and achieve market leading growth.